You only want to target people that are interested in your product or service. Offering a prize relevant to your business ensures that you’ll attract the right people for your contest goal. Select the prize from your existing offerings Your prize should be relevant to your target audience. Although most people would love to have a free iPad, this prize attracts too many people, many of whom may have no interest in your business whatsoever. For example, many businesses will give away something like a free iPad. The prize should also be something relevant to your business. Offer something that will entice users to take your desired action. In order to run a successful Facebook contest, you need a good prize. Use the tips below to come up with a prize that will ensure a successful Facebook contest.Īlthough you may initially be hesitant to invest in contest prizes, it’s important to think about the return on investment you’ll generate from your Facebook giveaway. Step 2: Determine your Facebook giveaway prizeĪ great contest prize is what entices all the potential customers. If you’re getting 1,000 new page likes from people who probably won’t become customers, your Facebook contest isn’t going to help your business. Your ultimate Facebook giveaway goal is to grow your business through new clients, customers, and sales. However, make sure that these follows and likes are coming from the right people. ![]() ✅ Facebook contest tip: It’s okay to want to get more followers and likes. The prize for the contest can be a giveaway of the product or service that’s on sale. Use a Facebook contest to get the word out about a sale or promotion that you’re offering for your business. Follow up after the contest with a special discount code or the event details to those who entered but didn’t win. This type of Facebook contest helps you fill your event with attendees by spreading the word about it. And it’s an easy way to determine a prize – the winner can receive free event admission. You can require entrants to like your business page or even your Instagram profile to get more followers on those profiles.Ī Facebook contest is an effective way to increase awareness for a class or event you’re hosting. You can also have your existing customers tag their friends and family (AKA new customers) as part of their entry to attract a new crop of customers. Email address collection is at the core of just about any lead generation strategy.įind and capture new customers with a Facebook contest by offering a new customer discount or promotion to new customers who enter the contest. Structure your giveaway so that people must provide an email address to enter. Make the goal of your Facebook contest to get people to sign up for your business’s email marketing blast or newsletter. Decide what social media goal you want to accomplish with the contest.Įxamples of goals driven by Facebook contests include: ![]() Like any marketing activity that you’re going to sink some time (and resources) into, your Facebook contest should have a goal. Step 1: Decide the goal of your Facebook contest Once you decide to run a contest on Facebook, there are some simple steps you can follow to make sure it’s a huge success. How to do a giveaway or contest on Facebook But that doesn’t mean Instagram giveaways aren’t effective–they’re super effective, and there are opportunities to run your giveaways and contests on both channels. If this is your first time doing a social media giveaway or you’re trying to reach the most people, Facebook is your best option. (We’ll get into more specific Facebook contest goals below.)Īlthough other social media sites like Instagram support contests, Facebook giveaways are a good bet because Facebook is the most popular social media platform out there. Increase awareness of a new product or service.Increase engagement with your existing audience. ![]() Some common reasons businesses run Facebook giveaways are to: There are many reasons you might consider doing a Facebook giveaway or contest, and you can orient your contest around different marketing goals and objectives.
0 Comments
Leave a Reply. |